Analytics tutorials. Since the article’s release, I’ve had a number of good conversations on. Instead,. You can set campaign to a value or a query string parameter. products) The Products Variable, also called s. The following set up collects Acquisition link context from links that were created in Mobile Services and collects referrer data from the Google Play store. Go to the Rules tab, then click the desired rule (or create a rule). This video shows that and the different options that are available. Changing data after it is processed. For example, to create the above rule, users will need to type in "ibpcall. Standardization and interoperability are key concepts behind Adobe Experience Platform. Use the description field if the name assigned to your reports and metrics does not provide enough clarity to users in your organization. Data uploaded through Data Sources with a matching transaction ID is permanently tied to those variable values. See Data Sources in the Import user guide. When you set transactionID on a hit, Adobe takes a “snapshot” of all Analytics variables set or persisted at that point in time. The following document describes the process for integrating Kochava with Adobe Analytics in order to send the data captured in. contextData variables don't differentiate between dimensions and event values until after you create a processing rule for them. Promotions across a range of categories, including apparel, appliances and computers, were significantly higher last month than in 2021 and 2022, data from Adobe. Configure the MediaHeartbeat Instance. S. Shift+click the last cell of that same metric column to highlight the column blue. Learn how to get started with Adobe Analytics for mobile apps using templates. The ContextHub JavaScript API enables you to access stores to create, update, and delete data as necessary. Processing rules are applied to data as it is collected, and rules are applied to all data that comes through the AppMeasurement. Adobe Analytics Extension 1. The Segment-Adobe-Analytics integration will pick up the playhead(s) you set to window. XDM is a publicly documented specification designed to improve the. Analytics tutorials. Under Learn Menu, Navigate to Certification and Accreditation > Certification > Adobe Analytics Certification. tabtype (Context Data) (Condition) If tabtype (Context Data) is set. Update your implementation to set context data variable names and values. Adobe Analytics Ultimate. js - Adobe Experience Cloud Debugger and Chrome Developer Tools. 10/24/20 12:19:44 PM. Any XDM data that you would like to be part of your analytics, personalization, audiences, or destinations should be sent using the xdm. Locate the Campaign section. Report Element. The file is typically pulled from an FTP site. products, is the fundamental dimension for commerce tracking and reporting in Adobe Analytics. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. CLS and LCP events are getting accurately captured. Includes the Media SDK and the Media Collection API. useBeacon in AppMeasurement and the Analytics extension custom code editor. It enables marketers and analysts to track and analyze user interactions such as clicks, hovers, and scrolling behavior. 2021-03-26. Analytics components help you fine tune and empower your analysis of data. Created for: User. S. On the Context Data Variables help page, there is a reliable way to get contextdata variable in link tracking image requests: s. Implement Adobe Analytics for Streaming Media. Experience League. The context data key poi. By default, Adobe remembers all transaction ID values (linked and unlinked) for up to 90. x. Courses Tutorials Certification Events Instructor-led training Tutorials Certification Events Instructor-led training Adobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. Places Service is a geo-location service that enables mobile apps with location awareness to understand the location context. Before any users can be assigned roles in Adobe Analytics, a user must be assigned as a first admin in Experience Cloud. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. The older 3. e. Learn about chapter parameters for implementation, network, and reporting. Each ContextHub store is an instance of a predefined store type: ContextHub provides several sample. Standardization and interoperability are key concepts behind Adobe Experience Platform. Adobe Product Analytics enables product teams to self-serve data and insights about their product experience through guided analysis workflows built on cross-channel data of Customer Journey Analytics. Set this variable to true before calling a tracking function if you want to use the asynchronous nature of. Identify specific use cases where Edge Data Collection would make a difference. The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. If you use an Analytics Events, Adobe Analytics and View state events will be automatically populated based on the report suites configured in the Analytics extension in the Data Collection UI whereas Context data events have to be manually added. For more information on Adobe Places, refer to the Places documentation. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager Ok, I see, thanks a lot for your help in explaining this! Made backend schema changes to support Magento context data; September 6, 2019. Adobe Analytics API Connection. Persist context data on your website. productlistitem. Knowing the difference of these three is very. Go to the Extensions tab, then click the Configure button under the Adobe Analytics extension. Not just canned reports. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. You need to combine every scrap of data you have on a person, with advanced machine learning and automation to help discover deeper insights for each experience. The Data Sources feature allows you to import data to Analytics from offline sources. linkTrackVars contains all the elements you want tracked. Experience Leagueto gain points, level up, and earn exciting badges like the newWith our leading audience management and analytics tools, businesses worldwide are finding that greater than 200% ROI is within reach. Set an event using a context data variable. . The fastest and easiest way to add Demandbase to Adobe Analytics is through the Demandbase Adobe Data Connector (formerly known as the Genesis platform). Visitors based on exits and entries: visitors from Facebook, a defined landing page, referring domain. It’s primary feature is offering the ability to view context data while simulating and switching between various personas. It is a hit-based variable that stores contextual information about products and can be set together with both standard commerce events and custom success events. Overwrite the value of Event Context (p46) (Prop46) with. Interact with Experience Cloud services through the Edge network. In the Data Insertion Domain field, enter the. For GET requests, although the limit on the back end is 5 KB, due to the fact that Microsoft Internet Explorer limits the URL to 2,083 characters, the realistic limit is 2,083 characters minus the current length of the URL. The context data key is constructed following this syntax: a. If you know the context data variable name. An originating SDK Analytics request event. Learn about chapter parameters for implementation, network, and reporting. Documentation. 7. With Adobe Analytics Data Workbench, WestJet brings together all their cross-channel campaign data so they can gauge the different experiences customers are having. The file name included is carrier. But upon closer inspection, those requests are only disguised as first-party and are actually still sent to Adobe’s. When using a Labs prototype, you get to evaluate the feature within the context of your own business use cases and data. Adobe Analytics supports a well-documented data insertion API that can be used for collection of different types of data that cannot be captured client-side. A first admin is the starting point in enabling the rest of the organization to use each Experience Cloud. After the response is returned from the app. , only two duplicate endpoints of the original stream of data). Some have context variables, some do not. Click the 9-grid button at the top, then click Analytics. s. Adobe Analytics lets you mix, match, and analyze data from any digital point in the. Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. In Experience Cloud, switch to Adobe Analytics and make sure that you are in the same mobile report suite that you were looking at in Mobile Services. Analytics extension: Add the Adobe Analytics extension in Adobe Experience Platform Data Collection Tags, and implement the Mobile SDK library in your app. Customer Journey Analytics expands the scope of Adobe Analytics by offering easy to use cross-channel capabilities and removing limitations in previous versions of Adobe Analytics. Select the desired report suite, then navigate to Edit Settings > Conversion > Success Events. Adobe Analytics and browser cookies. loc. Click the top cell of the desired metric to represent the treemap. Click the gear icon of a mobile app whose context variable mappings you want to migrate to Adobe Analytics . Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Depending on the type of business. Limit: 5 KB for POST requests. e. Hi guys, My mobile app uses mix of native app pages and mobile webpages to display contents to the users. Without processing rules, context data variables are meaningless and do not populate any reports in Analytics. Some notable improvements are:. We also have native connectors with our Adobe applications, such as Adobe Analytics, Audience Manager, and others that can feed their data directly into platform as well. Context Data Value has to be copied to Adobe Analytics Page Variables with the help of Processing Rules to utilize in Adobe Analytics or Workspace. Context Data Value has to be copied to Adobe Analytics Page Variables with the help of Processing Rules to utilize in Adobe Analytics or Workspace. Indicates the accuracy of the GPS in meters at time of collection. e. I wrote the following some time ago: Data Insertion API for Adobe Analytics. Learn about chapter parameters for implementation, network, and reporting. Once this data is ingested into platform, a few things happen. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; Quality Metadata Average BitrateIf you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term context data variable and places its value into eVar3: The above example works great when there are. Navigate to Admin > Report Suites. Data derived from a device and that is used or intended to be used to locate you within a geographic area that is equal to or less than the area of a circle with a radius of 1,850. You need customer intelligence. Let’s just call it the Event-Driven Data Layer (EDDL) to keep it simple. x SDK supports explicitly set variables (i. In Reports (on the left side of the page) select Custom Conversion, then Custom Conversion 1-10 and select the variable coresponding to eVar7. Learn about player state tracking parameters for full screen, close caption, mute, and picture in picture properties. To be used by Analytics, XDM data is flattened using dot notation and made available as contextData. There are folwing ways you can disable activity map contextData. Use Data Sources to: Integrate offline data with data collected from your web site. Historically, I've only seen script like this, s. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; Quality Metadata Average Bitrate If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term context data variable and places its value into eVar3: The above example works great when there are only a few. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Questions. Recently, I wrote an appeal to Adobe suggesting they implement first-party support for an event-driven data layer in Adobe Launch. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. So the result I want is a mix of the data from each context variable in the same prop. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo Engage Learn about chapter parameters for implementation, network, and reporting. varchar(255) mobileplaceid: Collected from the context data variable a. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager Adobe Analytics pricing and packaging. This document explains how major browsers’ tracking prevention measures affect the third-party and first-party cookies set by Adobe Analytics. For years Adobe has offered Analytics customers the Managed Certificate program, where Adobe would allow us to send data to a server that looks like it belongs to our own company (or, more specifically, our company’s domain). If you use an Analytics Events, Adobe Analytics and View state events will be automatically populated based on the report suites configured in the Analytics extension in the Data Collection UI whereas Context data events have to be manually added. You can use Processing rules within Report Suite setting in Analytics UI to map the context data with any Analytics variable to push contextData value into an evar ( or. Adobe customer care can provide you a data feed with this column so there is possibility to extract it from Adobe's back end. Views. Learn about ad parameters including the implementation, network, and reporting variables for ad video data. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager If an XDM field is not mapped for Adobe Analytics, it is automatically included as a context data variable. 8. Analytics is a powerful engine that helps you learn more about your customers, how they interact with your web properties,. Then it can be mapped into Analytics using processing rules to populate Analytics variables. Learn. When configured, lifecycle metrics are sent in context data parameters to Analytics, in parameters to Target with each mbox call, and as a signal to audience management. As long as your implementation accommodates the events you want to track, you can tweak any conversion. Log in to Adobe Analytics and go to Admin > Report Suites. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. Plan for a New Baseline. Learn how to set up Adobe Analytics using Experience Platform Web SDK, create tag rules to send data to Adobe Analytics,. The Usage and Access Log lets you evaluate report usage at the user account level. This section provides information about how to add location context to Analytics requests. Live Stream data. Also, learn how to customize your project with our easy-to-use drag and drop interface. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. XDM schema. Usage and Access Log. productlistitem. Many enterprise digital marketing teams use the best-in-class web analytics solutions like Adobe Analytics to better understand user behavior. When configured, lifecycle metrics are sent in context data parameters to Analytics, in parameters to Target with each mbox call, and as a signal to audience management. Level 3 06-11-2018 12:47 PST. 5. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. Created for: Experience Data Model (XDM) is the standard data model to describe customer experiences. The following screenshot comes from the Report Suite Manager. Customize what data is collected to get the most out of Analytics data. Learn how to. Visitors based on custom variables: form field, defined categories, customer ID. sid context data buttonRead real-world use cases of Experience Cloud products written by your peersIntermediate. User. Learn about the Quality of Experience (QoE) parameters used to capture quality metadata. 8. I just want to double check that I understood correctly (see attached file). Its capabilities deliver context and clarity to the complex multichannel customer journey. props, eVars, and events) as well as Context Data and may be utilized while you prepare to migrate to Context Data. On the Context Data Variables help page, there is a reliable way to get contextdata variable in link tracking image requests: s. 5 things we learned after winning the Adobe Digital Analytics. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Adobe Analytics has evolved beyond simple metrics to use machine learning, artificial intelligence and other modern data analysis to become the industry’s leading web analytics technology — delivering more accurate customer insights, faster than ever. The most important difference between Google Analytics and Adobe Analytics is that Adobe Analytics is an actual web analytics solution, while Google Analytics is only suitable for web reporting. Experience Data Model (XDM) defines a set of standard fields that can be used when composing Adobe Experience Platform schemas. Make sure the RSID selected is the one used in the previous steps. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavor of Adobe Analytics that’s right for you. login_status’] = ‘Logged In’; but the consultant gave us implementation specs that looked like the first post. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Real intelligence when you need it. you don't want to overwrite with context vars (but this at least is grabbing the existing values then passing. Suppose you have the following hit data: The first row contains the labels for each variable. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. contextData ['myco. The Adobe Web SDK is the successor of the previous web libraries used for Adobe Experience Cloud solutions like Adobe Analytics, Adobe Target, and Adobe Audience Manager. Describes the category of a specific place. Instead, you can create rules in Launch that fire when certain events occur in the app, and use those rules to set context data variables and send data to Adobe Analytics. For mobile Apps, Adobe. See Data feeds in the Export user guide. 18 hours ago · Adobe Analytics' figures are based, it says, on 1 trillion visits to U. Admin. And a follow up question: What would be the outcome if the context variables stated in the the rule occur in the same se. is this extension still working? It's not working for me. To Ask developers adding methods from adobe to capture data like- mid, SDK version, advertiser ID, Push ID. iOS Device mode - Charles Proxy, DEBUG mode. For XDM data that is not automatically mapped to Analytics, you can use context data to match your schema. The Adobe Experience Cloud Advertising Services (Audience Manager and Ad Cloud) enable our business customers to personalize and improve the performance of their digital properties and marketing messages. When attributes or values match defined conditions, values can be set and deleted, and events can be set. Context data variables are specified in AppMeasurement in the following format: s. If you enable any of the fields above for data collection, make sure that you correctly set the context array property when configuring the Web SDK. never use the default one of CURL Before continuing, if you are one of Adobe’s customers who isn’t quite ready to make the jump to Context Data within your mobile app analytics, you still have options. There is no ETA for that. Data Governance: Accommodate privacy requests to permanently delete data. s. We also create custom. Context data variables are a type of variable that are available only to processing rules. This is insightful. Required - Indicates whether the parameter is required for basic video tracking. . These segments are then further broken down into containers, which are based on a Visitor, Visits, and Hits. XDM data forwarded to Analytics gets converted into context data including both standard and custom fields. Instead,. 9% thresholds; % change; above/below). Login to the Adobe Analytics website using the same credentials provided to AEM. (update AA version to v1. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. 2. Open the custom code editor and paste the plug-in code provided below into the edit window. Adobe Analytics and Analytics data. Mobile attributes: Provides additional context for. Save and publish the changes to the Analytics. Even if the request returns SUCCESS, it does not mean that it will be processed successfully. Includes the Media SDK and the Media Collection API. XDM is a publicly documented specification designed to improve the. Have created data elements using the web vitals as extension and using Data Elements Type - Entries, Full Name, ID, Value. I'm using SiteCatalyst SDK with context data tracking to track the native app pages. name above. For example, it tracks open, create, update, unshare and delete actions in Analysis Workspace. By default, Adobe remembers all transaction ID values (linked and unlinked) for up to 90. Use of these fields results in consistent behavior across Platform services, as all services that consume XDM will explicitly understand the specific definitions provided by these fields. Knowing the difference of these three is very. Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Context-aware sessions in virtual report suites change how Adobe Analytics calculates visits from any device. Context data variables are specified in AppMeasurement in the following format: s. Device and hardware information use the context array string "device", while browser and operating system information use the context array string "environment". Learn about chapter parameters for implementation, network, and reporting. XDM System overview. See the customer in a journey context: You can view and analyze data sequentially, spanning multiple channels. You do not see a Context Data Variable mapped the same way you see the product name mapped to c. 2. 4 API. This allows for better visibility into who is using Workspace, and how often. Calculated metrics: Use simple formulas to combine metrics, or. password, or credentials allowing access to your Adobe account; Precise geolocation data. Sent With - Indicates when the data is sent: Media Start is the analytics call sent on media start, Ad. x. The app receives the intent and details from the digital assistant, then the app determines how to respond. Data Warehouse: A feature in Adobe Analytics that allows you. Three issues in particular will be driving these challenges and the trends they spark, says Ant Phillips, CTO at Celebrus: 1) generative AI; 2) the war of attrition. here is the screenshot of rule and set variables:18 hours ago · Adobe Analytics' figures are based, it says, on 1 trillion visits to U. Customize what data is collected to get the most out of Analytics data. [0]. retail sites, 100 million SKUs, and 18 product categories. The Google Analytics Measurement Protocol can be also used to send data in a server-to-server type of setup and be configured to capture Native App usage. Sign In. Expand the Configure tracking using custom code accordion, which reveals the Open Editor button. The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageUse the following steps in the interface to configure the Adobe Analytics connector: Go to the Connector Marketplace and add the Adobe Analytics connector. Data Collection’s sophisticated rules engine, permissions, and publishing workflows help you efficiently implement Adobe Analytics, Campaign, Audience Manager, Target, and third-party solutions in. Once the Web Vitals extension is installed, Data elements are created - How to create the rules? 1. Under Data configuration & collection, select Component migration. Common uses cases for processing rules. Admin. Even if the request returns SUCCESS, it does not mean that it will be processed successfully. The older 3. 1K. Learn about the Quality of Experience (QoE) parameters used to capture quality metadata. but it will not be included in tracking unless there are specific rules in. Populate a campaign ID from a query string parameter. These companies use Adobe Experience Cloud Advertising Services to collect and analyze information, such as clicks made by. s. Intelligent Alerts let you. Processing rules. Even Data Feed will not have these variables listed out since it is after Processing Rules. Open the custom code editor and paste the plug-in code provided below into the edit window. Testing the Integration. December 31, 2023: End-of-life. When I filter the tracking code "abc" from the tracking code report and apply the. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. Live Stream data. Reporting: Information on how to view and analyze. commerce. It is still implemented through Adobe Launch and plays nicely with the Adobe. Quick definition: heat maps are a type of data visualization tool that use color to convey data points in a simpler format. Hi guys, My mobile app uses mix of native app pages and mobile webpages to display contents to the users. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Whether it’s conversion rates on a landing page or email click-throughs, A/B or split testing allows you to. Places Service is a geo-location service that enables mobile apps with location awareness to understand the location context. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageLearn about chapter parameters for implementation, network, and reporting. Sign In. For more information, visit. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. Whether it’s improving retention or increasing conversion, we provide the predictive insights that help you maximize the return on. _segHBPlayheads and pass this to Adobe’s SDK. Create Analytics variables. json, luma-inventory. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Analytics or other Electronic Network Activity; Inferred Information;. Then put that omnichannel data to work as it gets standardized and connected into a complete customer journey — all powered by Adobe Experience Platform. It is possible to change the definition of a visit in Adobe Analytics in a non-destructive way using a virtual report suite. Data Warehouse: A feature in Adobe Analytics that. The report downloads as a . But not sure how to track the mobile webpages that the app is using to display some contents. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. The file is typically pulled from an FTP site. . Use the following steps in the interface to configure the Adobe Analytics connector: Go to the Connector Marketplace and add the Adobe Analytics connector. 7. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageADOBE ANALYTICS Analytics that give you actionable insights. Learn about Core Streaming Media Data variables including audio and video content data and context data values. Access it by going to Analytics > Admin > Report Suites > Edit Settings > Conversion > Conversion Variables > Add new > Enable Merchandising. 2,083 characters minus the length of the URL for GET requests. Learn about ad parameters including the implementation, network, and reporting variables for ad video data. Includes the Media SDK and the Media Collection API. Salesforce says it taps data from 1. csv file. Experience Data Model (XDM), driven by Adobe, is an effort to standardize customer experience data and define schemas for customer experience management. -->. In fact, they’re achieving much more — including increased site visits, order value, upsells to top-tier accounts and cash flow. I made two segments for comparison. For more information on Adobe Places, refer to the Places documentation. 5 billion consumers in its. As such, ContextHub represents a data layer on your pages. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. useBeacon variable is a boolean that determines if AppMeasurement uses the browser’s navigator. For information on how to build segments, refer to Analytics segmentation. tsv. Processing rules can trigger events based on Context Data variables. Create and manage a database of. gz file extensions. Collect data from across all your engagement channels. Context Data, at the "simplest level" is basically extra data that is send on an analytics call. Implement Adobe Analytics for Streaming Media. The Adobe Web SDK is the successor of the previous web libraries used for Adobe Experience Cloud solutions like Adobe Analytics, Adobe Target, and Adobe Audience Manager. If you " captured all track actions from mobile app into one specific eVar", you can do the same with Processing Rules by setting a single eVar too. While Google might be quicker to implement, Adobe Analytics gives much more opportunity to create actual insights and value from. Specify a date range filter. This content is suitable for administrators, data analysts, marketers, developers, and architects. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. October 31, 2022: End-of-sale. e. Use these tutorials to learn the features of Analytics and reap the benefits for your business.